Guillermo Rivas at the San Diego waterfront

Portfolio

Internet Reputation Management for Businesses book coverPublished

Internet Reputation Management for Businesses

The relationship between customer experience and reputation.

bookonreputation.com
Book on Selling book coverIn development

Book on Selling

A tactical, step-by-step guide through the odyssey of sales.

bookonselling.com
Orca Everything book coverUpcoming

Orca Everything

Facts, science, stories and a fascination with orcas.

bookonorcas.com

Experience

Aug 2024–PresentLittle Elm, TexasKokomo Real Estate, CashForMyHome.com, Bravo Holdings LLC

Real estate acquisition, investing and consulting across multiple markets.

  • Execute real estate acquisitions and consulting operations across Texas, Hawaii, Indiana, Nevada, California and Mexico.
  • Cultivate and manage vendor networks of contractors, wholesalers, real estate agents and private investors.
  • Drive lead generation and pipeline development through daily outreach and digital marketing campaigns.
  • Provide webmaster support, maintaining and updating the companies’ websites.
Sep 2007–Oct 2023Carlsbad, CaliforniaIntravas Technologies / ReviewBoostFounder ↗

Built an online reputation management business, leading customer acquisition, sales, training and front-end operations.

  • Founded and incorporated in 2007; co-founded public launch in September 2009. Helped businesses use digital reviews to support visibility and growth.
  • Bootstrapped the company with 100% year-over-year revenue growth in its formative years. The original profile records $43.6 million in total revenue, zero debt and average annual revenue exceeding $4.2 million.
  • Scaled from two co-founders to more than 100 in-house representatives. Developed ethical sales training systems for domestic and offshore teams.
  • Directed front-end product development and proprietary backend software, including CRM and API integrations with Google, Facebook and PayPal. The original profile reports a 70% reduction in labor costs.
  • Concluded leadership in September–October 2023; the company continued. More than 14,000 clients is an estimated cross-career figure, not a ReviewBoost-only client count.
Nov 2005–Aug 2007San Diego, CaliforniaChase Manhattan / JPMorgan ChaseSpecial Finance Officer & Lending Specialist

Lead officer for an inaugural bilingual lending pilot, achieving first place in overall volume.

  • Ranked first in sales conversion, at 17.4%, among 347 lending officers nationally.
  • Closed $26.4 million annually as lead officer for the bilingual pilot program.
  • Selected for Chase’s first Employee Advisory Committee, working with executive leadership on employee development and corporate priorities.
Apr 2003–Nov 2005San Diego & San Francisco, CaliforniaNewgen Results Corporation (TeleTech)Business Development Specialist

Automotive business development, inbound-call conversion and enterprise account support, including Ford.

  • Helped launch Sales Channel, an inbound-call conversion service designed to capture sales leads and bring prospective buyers into dealership showrooms.
  • Served as an on-site account representative for a portfolio of up to 140 automotive dealerships, conducting field visits and optimizing enterprise accounts.
  • Managed delivery, optimization and retention across 17 enterprise products reaching a consumer market of more than 6.5 million customers monthly.
Aug 2002–Dec 2007San Diego, CaliforniaSan Diego Chargers (NFL)Corporate Liaison & Game Day Operations

Game day operations, corporate sponsorship support and event logistics for crowds of more than 50,000 attendees.

  • Coordinated game day operations and served as an operational liaison between the organization and the City of San Diego, including tailgating areas and pre- and post-game crowd logistics on municipal property.
  • Worked with corporate sponsors including Canon, Budweiser and Hewlett-Packard, supported on-field and halftime promotions, and interacted with media, VIPs and athletes at the stadium and practice facilities.
  • Supervised event staff and promotional teams, including cheerleaders, and coordinated philanthropic participation such as the Boy Scouts of America. Executed organizational directives under the Spanos ownership family.
2001–2003San Diego, CaliforniaConsolidation Assistance Program (CAP)Student Loan Officer

Inbound student-loan sales and portfolio management in a regulated, commission-based environment.

  • Ranked second among approximately 30 producing officers for two consecutive years, working with inbound leads from targeted direct-mail campaigns.
  • Managed thousands of student and parent loan accounts, including Stafford loans, with average balances of approximately $30,000, while navigating changing federal regulations.
  • Worked 12-hour days, six to seven days a week during peak production. Adapted to corporate transitions and early enterprise network server technologies.
Early career onwardCaliforniaEarly Career & Foundational SalesCall Center Management & Retail

Early retail and call-center work established the foundation for later sales leadership and business ownership.

  • Cancun Promotions and Relevant Ads / Local Splash: directed call-center operations in San Diego, including a 40-seat B2B local SEO sales center and floors of up to 60 sales professionals. Relevant Ads / Local Splash belongs to the later career period, from 2008.
  • Served as the primary floor closer, with call takeovers accounting for an estimated 75%–80% of facility revenue. Managed inbound and outbound conversion, press-one lead campaigns and operations in the absence of executive ownership.
  • Worked 70+ hour weeks and later transitioned into an owner/operator role.
  • Rent-A-Center, Account Manager: rent-to-own sales, contract negotiation, account retention and high-margin inventory sales. The original profile records markups of 1,000%+ on some used inventory.
  • Radio Shack, Sales Associate to Assistant Manager: helped move a location to first among 60 regional stores through early mobile-phone sales. Reported four times the sales of veteran peers and 50% of the store’s revenue.
  • Entered the workforce at age 13, balancing overlapping jobs including work as a stock boy at Lucky’s, later Albertsons.

Beyond the timeline

The work behind
the timeline.

A closer look at my career, companies, and the ideas behind them.

Explore the full story On Business Marketing Online

Project archive

Ideas worth
remembering.

A record of projects I built, explored, or imagined. Some stories are still being gathered.

01 / Current ideas

In the Works

01In the works

VHSing

A visual catalog for VHS collectors with tape identification, sold-price history, and possible buying, selling, or trading. I like the catalog and price-guide experience of ActionFigure411 as a reference. VHSing.com is a domain I was considering; I have not confirmed ownership.

02In the works

Animalez

A non-graphic arcade-style animal matchup game. Each animal would have its own mix of speed, strength, and other abilities. I made a cover mockup, but the game has not been built.

03In the works

Electrical Box Art Book

A photographic coffee-table book celebrating artwork painted on electrical and utility boxes. I could find examples in person, invite submissions, and build an Instagram account around the collection.

02 / The archive

Past Projects & Ideas

Launched or operated

87 projects
015AllTimeStory coming soon.
02BearStockMarket.comStory coming soon.
03Blackout SolutionsStory coming soon.
04Border Buddy AppsMy brother and I had a border wait-time app built. During submission, Apple objected to our sombrero-wearing character; I disagreed with the…
The story

My brother and I had a border wait-time app built. During submission, Apple objected to our sombrero-wearing character; I disagreed with the characterization. The app belonged to an early period when we wanted to make crossing information easier to check.

05Bravo Estates LLCA real-estate part of my work involving properties and investments.
06Business App DirectoryStory coming soon.
07BusinessAppMakers.comI explored making apps for local businesses such as plumbers, at a time when many did not think they needed a mobile app. I also made videos…
The story

I explored making apps for local businesses such as plumbers, at a time when many did not think they needed a mobile app. I also made videos and commercials for the idea.

08BusinessCellPhoneApps.comStory coming soon.
09BusinessTube.comAround 2009 or 2010, I worked on a directory where businesses could host short commercials and other videos, and customers could discover…
The story

Around 2009 or 2010, I worked on a directory where businesses could host short commercials and other videos, and customers could discover them by browsing those clips. I saw video becoming a practical way to find and understand a local business.

10✓Cancunpromotions.comThis was an actual venture I incorporated. I operated a couple of call centers around Cancun promotions.
11Cars Under $5,000 / Cars Under $10,000I pictured a dealership or car-finding business built around a simple promise: every vehicle would be below a clear price ceiling. I…
The story

I pictured a dealership or car-finding business built around a simple promise: every vehicle would be below a clear price ceiling. I considered both $5,000 and $10,000 versions.

12CashForPalladiumPart of a family of cash-for-metal names I explored alongside Cash for Silver, Platinum, and Rhodium.
13CashForPlatinumPart of a family of cash-for-metal names I explored alongside Cash for Silver, Palladium, and Rhodium.
14CashForRhodium.comPart of a family of cash-for-metal names I explored alongside Cash for Silver, Platinum, and Palladium.
15CashForSilver.comI owned CashForSilver.com and thought the cash-for-gold model could work for household silver. It is a domain and concept I still remember…
The storyCash-for-metal concepts

I owned CashForSilver.com and thought the cash-for-gold model could work for household silver. It is a domain and concept I still remember wishing I had held onto. CashForSilver.com and Cash4Silver.com are distinct spellings.

16checkinmusic.comI imagined a venue playlist shaped by the music tastes of people who had checked in or opted in. If a store, restaurant, or bar had a crowd…
The story

I imagined a venue playlist shaped by the music tastes of people who had checked in or opted in. If a store, restaurant, or bar had a crowd with different tastes, the system could weigh those preferences and change the music to fit the people there.

17ChromeForHome.comStory coming soon.
18Cowabunga Roller CoasterMy idea was a roller coaster that sends riders upside down almost immediately and keeps that inversion as the central thrill of the ride.
19CyberBullyDefense.comI considered a service to help people facing online bullying or harassment, especially children and families. It drew on my…
The story

I considered a service to help people facing online bullying or harassment, especially children and families. It drew on my reputation-management experience and might have involved documenting abuse, mediating issues, and helping protect someone online. I made a logo, but never launched it.

20Deathrace3.comStory coming soon.
21DeleteDigitalDrama.comA related name for the online bullying and harassment help concept. I made a logo for this period but never launched the service.
22DollarAMonth.comStory coming soon.
23Dracula3D.comStory coming soon.
24DreamToRemember.comAround 2010 or 2011, I owned this domain and imagined a place where people could share dreams, browse other people’s stories, and explore…
The story

Around 2010 or 2011, I owned this domain and imagined a place where people could share dreams, browse other people’s stories, and explore dream interpretation.

25DriveThruDessertsI imagined a drive-through devoted entirely to desserts, a quick stop for something sweet instead of a regular fast-food meal. It stayed an idea.
26✓EcoGreenCars.comAround 2010 or 2011, I had a logo and website for a dealership idea focused entirely on hybrid and electric vehicles. Team Green Cars was…
The storyGreen-car concepts

Around 2010 or 2011, I had a logo and website for a dealership idea focused entirely on hybrid and electric vehicles. Team Green Cars was another name I recorded in that area.

27FinancialABCsStory coming soon.
28FindForMeCheapA name and domain I held for the idea of finding a less expensive option for something a person wanted.
29GiveMeSelfEsteem.comStory coming soon.
30Glassenger.com / GlassOTD.com / Glass OptimizerThree connected ideas I explored for Google Glass. I liked the possibilities of that device and thought about applications around it. The…
The storyGoogle Glass concepts

Three connected ideas I explored for Google Glass. I liked the possibilities of that device and thought about applications around it. The precise meaning of GlassOTD and Glass Optimizer is still unconfirmed.

31GoldCoinsandBars.comStory coming soon.
32GoldMineRentalInstead of buying a gold mine, what if someone could rent access for a month and try gold mining? I imagined a deal that spelled out how any…
The story

Instead of buying a gold mine, what if someone could rent access for a month and try gold mining? I imagined a deal that spelled out how any gold found would be kept or shared.

33GoldSanDiegoStory coming soon.
34HeartBreakLoungeStory coming soon.
35HolographicComputerScreenStory coming soon.
36HomelessAdvertisingA homeless advocate and photographer asked what business idea I saw in her work. I proposed reusable sponsored signs in place of the…
The story

A homeless advocate and photographer asked what business idea I saw in her work. I proposed reusable sponsored signs in place of the cardboard signs people were already holding. A business would fund the board and sponsorship, with my proposed model directing nearly all of the money beyond board costs to shelters. She liked the idea; I chose not to pursue it because I expected the advertising angle to draw backlash.

37HomesBelow100kA focused home-search idea showing properties under $100,000. At the time, I thought a site devoted to one clear price ceiling would be useful.
38HowToStopHangovers.comStory coming soon.
39HungoverBarStory coming soon.
40iminmyphoneA game idea where you play on your phone while traveling through a playful version of its insides, passing the camera, circuitry, and other…
The story

A game idea where you play on your phone while traveling through a playful version of its insides, passing the camera, circuitry, and other components to get from one end to the other. I imagined a platform-and-maze game that could reflect different phone models. This old name may have belonged to the concept.

41IndoorOrganicKitStory coming soon.
42iNteractiveDating.comI imagined a dating site where trusted family or friends could suggest and vote on possible matches. When enough people saw a fit, the two…
The story

I imagined a dating site where trusted family or friends could suggest and vote on possible matches. When enough people saw a fit, the two people could connect with a natural icebreaker: the people close to them thought they might get along.

43InternationalHomeOwenrshipStory coming soon.
44iReallyHatetraffic.comI pictured a place where people could vent about traffic and share ideas for fixing it, almost an open discussion board for everyday…
The story

I pictured a place where people could vent about traffic and share ideas for fixing it, almost an open discussion board for everyday transportation problems.

45IsItBusyNow.comMy original idea used public views of parking lots so someone could see whether a store was busy before driving there, without showing close…
The story

My original idea used public views of parking lots so someone could see whether a store was busy before driving there, without showing close details such as license plates. Today I could imagine a version combining that concept with busyness information on maps.

46KarateKidLegends.comAnother movie-related domain or site idea I remember holding.
47layawayVacationplansI owned LayawayVacationPlans.com and pictured a way for people to plan a vacation and pay toward it over time, rather than having the full…
The story

I owned LayawayVacationPlans.com and pictured a way for people to plan a vacation and pay toward it over time, rather than having the full price ready at once.

48legion2Story coming soon.
49ListOfProsandCons.comStory coming soon.
50MotorizedFishingPoleStory coming soon.
51MrShadowsStory coming soon.
52MyDayForLoveStory coming soon.
53MyProCerts.comA paramedic told me that required credentials, such as CPR and other renewals, were scattered across systems. I imagined one place to track…
The story

A paramedic told me that required credentials, such as CPR and other renewals, were scattered across systems. I imagined one place to track certifications and know when each needed attention.

54MyTelemarketerStory coming soon.
55NicotineInhalerI imagined a small inhaler-style nicotine product that delivers a quick dose without the visible cloud of a vape. It remained a product idea.
56OneDayInMyShoesA one-day life and work swap where two people could experience each other’s routines. I imagined, for example, a bank CEO spending a day with…
The story

A one-day life and work swap where two people could experience each other’s routines. I imagined, for example, a bank CEO spending a day with a plumber and the plumber spending a day with the CEO. It stayed a concept.

57OnlineOlympiansA competition for marketing and SEO companies. Teams would be assigned businesses that needed help, and their results could be measured over…
The story

A competition for marketing and SEO companies. Teams would be assigned businesses that needed help, and their results could be measured over time. I thought of it as an Olympics for marketing work.

58OnlyVeggieBurgersAn idea for a burger concept devoted entirely to vegetable-based burgers.
59PersonalizedTalkingDoorMatStory coming soon.
60PillForHangover.comStory coming soon.
61prepaidvacationsStory coming soon.
62PriceDefeater.comStory coming soon.
63ProfilingAdvertising. Reviewing.comStory coming soon.
64SanDiegoGoldMineStory coming soon.
65Screen DuoAround 2011, I bought ScreenDuo.com for an attachable second screen that could sit beside an existing monitor. I also imagined a classroom…
The story

Around 2011, I bought ScreenDuo.com for an attachable second screen that could sit beside an existing monitor. I also imagined a classroom use: mirroring a student’s work toward the teacher, so the teacher could see it without turning the Chromebook around.

66Search and SmellI imagined a box of fragrances linked to a search. Depending on what someone searched for, it could release one scent or a combination to…
The story

I imagined a box of fragrances linked to a search. Depending on what someone searched for, it could release one scent or a combination to create a smell. Google later played with a smell-search joke, but I thought the physical idea could be made real.

67Search3DStory coming soon.
68SearchNSniffStory coming soon.
69ShopForbaby.comStory coming soon.
70ShoppingStylistStory coming soon.
71SingleMomResourceCenterStory coming soon.
72SIOunitStory coming soon.
73SocialMediaPoliticians.comStory coming soon.
74SoundProofingPaintStory coming soon.
75SpotLightSingleStory coming soon.
76TeamGreenCarsAnother name I recorded for the hybrid-and-electric-vehicle dealership idea I explored through EcoGreenCars.com.
77ThePiratesBandOfMisfitsA movie-related domain or site idea from my old collection.
78TheSecretWorldofArriettyA movie-related domain or site idea from my old collection.
79ThirdWorldInvestStory coming soon.
80TopialetsI pictured compact homes made from shipping containers or similar structures. The dense, modular living spaces in *The Fifth Element* helped…
The story

I pictured compact homes made from shipping containers or similar structures. The dense, modular living spaces in *The Fifth Element* helped spark the idea.

81Tron3.comA movie-related domain or site idea from my old collection.
82VideoGamingJerseysI loved games such as Madden and Halo and imagined custom jerseys for gamers, with game-inspired team designs and a player’s own name on the…
The story

I loved games such as Madden and Halo and imagined custom jerseys for gamers, with game-inspired team designs and a player’s own name on the back.

83✓VintageStarwars.comI owned the domain and hosted a site on it. I also spoke directly with Disney and Lucasfilm licensing representatives.
84VirtualGoldMiningStory coming soon.
85WhiteChicks2One of the movie-related domains I held.
86Wreck-itralphA movie-related domain or site idea from my old collection.
87YummyVotesA food contest concept: restaurants could enter a dish for a modest fee, and people could vote on categories such as best burrito or best…
The story

A food contest concept: restaurants could enter a dish for a modest fee, and people could vote on categories such as best burrito or best taco in a city. The winner would get a local recognition or award.

03 / Working together

Friends’ Projects

A few friends’ projects I’ve helped with.