Guillermo Rivas | Executive Profile

Executive Summary

A clear look at operational range, revenue generation, and leadership history.

Overview

Guillermo "William" Rivas is a founder, operator, and business strategist known for revenue generation, sales leadership, front-end operational architecture, and early category development in online reputation management.

While he is widely associated with the emergence of online reputation management as a formal business discipline, Guillermo's impact extends well beyond a single company or category over the course of his career. His background spans startup scaling, enterprise sales, digital systems, channel conflict management, media visibility, and venture incubation.

Strategic Operations & Business Incubation: Acted as the strategic architect and operational engine for numerous internal ventures, affiliate networks, and early-stage founders. Provided foundational concepts and day-to-day execution models across diverse industries.
Corporate Risk, Legal Strategy & Crisis Management: Directed retained legal counsel through high-stakes mediations, aggressive enterprise software compliance audits, and complex IP threats. Navigated highly volatile HR landscapes to mitigate severe legal risks.
Competitive Defense & Google Platform Integration: Defended the core business model against aggressive competitor attacks. Engineered custom directories and navigated complex search ecosystems to syndicate proprietary reviews directly onto Google Maps.
Enterprise Partnerships & Channel Conflict Resolution: Managed highly sensitive, large-scale vendor contracts and strategic partnerships for massive national franchises, successfully defending market share against corporate replication.
Global Operational Architecture & Real Estate: Directed full-cycle physical and digital infrastructure build-outs. Negotiated concurrent, high-value commercial leases across premium markets and launched offshore international call center operations in Mexico and the Philippines.
Corporate Structuring & Financial Strategy: Directed corporate entity formations, banking frameworks, and tax structures for internal ventures. Guided businesses through complex funding landscapes and architected robust back-end systems.
Innovative Corporate Culture & Talent Acquisition: Fostered a fiercely loyal, high-energy corporate environment. Designed unconventional talent acquisition funnels and cultivated a highly distinct corporate identity.

Growth and scale Built a bootstrapped company from early-stage formation to more than 100 team members with over $43.6 million in total revenue generated.

Sales leadership Top-ranked conversion performance at Chase and a long track record of training, leading, and closing across high-pressure environments.

Operational range Experience across digital marketing, offshore call center operations, real estate, vendor negotiations, compliance pressure, and business incubation.

Core Competencies

Executive Leadership Revenue Growth Sales Architecture Digital Marketing Reputation Management P&L Oversight Team Building Strategic Partnerships Platform Development Venture Incubation Real Estate Strategy

Professional Experience

Experiences condensed for executive review. The strongest outcomes and operating range are surfaced first. Use the dropdowns to explore the full depth of each operational role.

Kokomo Real Estate, Investing, & Consulting

Strategic Real Estate Consultant & Investor Aug 2024 to Present • Little Elm, Texas

Executes high-value real estate acquisition and consulting activity across multiple U.S. states and Mexico markets.

Strategic Operations: Execute high-value real estate acquisitions and consulting operations across multiple states (TX, HI, IN, NV, CA) and international markets (Mexico).
Vendor Network: Cultivate and manage robust vendor networks comprising contractors, wholesalers, top-tier real estate agents, and private investors.
Pipeline Development: Drive lead generation and pipeline development through aggressive daily outreach and sophisticated digital marketing campaigns.

Intravas Technologies (ReviewBoost)

Co-Founder, President, Head of Front End Ops Sep 2007 to Oct 2023 • Carlsbad, California

Pioneered one of the earliest dedicated online reputation management businesses focused on turning digital reviews into measurable growth.

Industry Disruption: Pioneered the online reputation management sector by launching the first-to-market company dedicated to helping businesses leverage digital reviews for economic growth.
Revenue & Scale: Bootstrapped the company, driving 100% year-over-year revenue growth during its formative years. Generated $43.6M in total revenue and maintained zero debt, achieving average yearly revenues exceeding $4.2M.
Team Leadership: Scaled operations from 2 co-founders to over 100 in-house representatives, developing advanced, ethical sales training systems for both domestic and offshore teams.
Product Innovation: Directed front-end product development and proprietary backend software (including CRM and API integrations with Google, Facebook, and PayPal), lowering labor costs by 70% while servicing over 14,000 global clients.

Chase Manhattan JP Morgan

Special Finance Officer & Lending Specialist Nov 2005 to Aug 2007 • San Diego, California

Selected as lead officer for inaugural bilingual pilot program, achieving #1 in overall volume.

Top 1% Performance: Ranked #1 in sales conversion (17.4%) out of a national pool of 347 Lending Officers.
Revenue Generation: Selected as the lead officer for Chase's inaugural bilingual pilot program, achieving #1 in overall volume by closing $26.4 million annually.
Corporate Strategy: Appointed to Chase's first Employee Advisory Committee (EAC), collaborating directly with executive leadership to align employee development with corporate directives.

San Diego Chargers (NFL)

Corporate Liaison & Game Day Ops Aug 2002 to Dec 2007 • San Diego, California

Directed high-stakes game day operations impacting 50,000+ attendees and managed elite corporate sponsorships.

High-Stakes Logistics & Municipal Liaison: Directed high-stakes game day operations, directly impacting 50,000+ stadium attendees. Acted as a primary operational liaison between the NFL organization and the City of San Diego, autonomously managing massive, high-liability tailgating footprints and complex pre- and post-game crowd logistics on municipal property.
VIP, Media & Brand Representation: Served as a highly visible brand representative, managing high-profile corporate sponsorships (Canon, Budweiser, Hewlett-Packard) and executing on-field/halftime promotions. Routinely interfaced with local media, elite VIPs, and celebrity athletes across both the stadium and official practice facilities, demonstrating extreme poise and discretion.
Personnel Supervision & Stakeholder Management: Supervised specialized event staff, promotional teams (including official cheerleaders), and philanthropic partnerships (such as coordinating with the Boy Scouts of America). Entrusted to operate at the highest organizational levels, executing directives and working directly beneath the Spanos ownership family.

Newgen Results Corporation (TeleTech)

Business Development Specialist Apr 2003 to Nov 2005 • San Diego & San Francisco, CA

Pioneered inbound-call conversion services and managed optimization across major enterprise accounts including Ford.

Pioneered "Sales Channel" Product Launch: Spearheaded the rollout of an innovative inbound-call conversion service designed to capture sales department leads and drive immediate foot traffic ("ups") directly to dealership showrooms.
Key Account Field Liaison: Acted as the primary on-site representative for a high-value portfolio of up to 140 automotive dealerships. Conducted extensive field visits to optimize accounts and manage massive enterprise contracts, directly supporting large national accounts, including Ford.
Scale & Impact: Managed the delivery, optimization, and customer retention for 17 distinct enterprise products, impacting a massive consumer market of over 6.5 million customers monthly.

Consolidation Assistance Program (CAP)

Student Loan Officer 2001 to 2003 • San Diego, California

Mastered high-stakes inbound sales and strict federal compliance in a relentless, top-tier production environment.

Elite Sales Conversion & Top-Tier Performance: Ranked as the #2 Top Producing Officer out of a highly competitive floor of ~30 representatives for two consecutive years in a relentless, 100% commission-based environment. Mastered high-stakes inbound sales generated from targeted direct-mail campaigns, maintaining an impeccable closing ratio on highly valuable, low-volume leads.
Regulatory Compliance & Complex Portfolio Management: Navigated strict, rapidly changing Federal Regulations regarding student and parent loans (including Stafford loans). Successfully managed high-volume portfolios for thousands of clients, handling complex accounts with an average balance of $30,000.
Operational Stamina & Corporate Adaptability: Forged extreme operational stamina by executing grueling 12-hour workdays, 6 to 7 days a week, to maximize inbound lead capture and revenue generation. Demonstrated high adaptability during foundational corporate transitions, rapidly mastering early enterprise network server technologies and navigating complex office dynamics to secure and maintain a premier rank.

Early Career & Foundational Sales

Call Center Management & Retail Pre-2001 • California

Forged unmatched drive and elite closing skills across massive call center floors and high-margin retail environments.

High-Volume Call Center Management & Operations (Cancun Promotions, Relevant Ads / Local Splash):
- Scale & Autonomous Leadership: Directed massive, high-intensity call center operations across the San Diego tech hub. Autonomously managed a 40-seat B2B local SEO sales center in the complete absence of executive ownership. Cultivated and commanded floors of up to 60 hyper-competitive, "alpha" sales professionals.
- Elite Closing & "TO" (Takeover) Mastery: Acted as the primary floor closer, personally executing 75% to 80% of total facility revenue by taking over the most difficult, high-stakes customer calls. Mastered complex inbound/outbound conversion strategies across diverse verticals.
- Extreme Operational Stamina: Forged a relentless work ethic to drive floor revenue, routinely executing 70+ hour work weeks. Successfully optimized inbound "press-one" lead campaigns and ultimately transitioned into an Ownership/Operator role.
Rent-A-Center (Account Manager): Drove high-margin revenue through aggressive rent-to-own sales. Successfully closed complex contracts with extreme markups (often 1,000%+ on used inventory), demonstrating an early mastery of value-based selling, consumer negotiations, and account retention.
Radio Shack (Sales Associate to Assistant Manager): Transformed a quiet retail location into the #1 producing store out of 60 regional branches. Pioneered aggressive cell phone sales strategies before mobile technology was widely adopted. Quadrupled the sales of veteran peers, personally accounting for 50% of the entire store's revenue.
Foundational Work Ethic: Forged an unmatched, relentless drive by entering the workforce at age 13. Balanced overlapping schedules and foundational jobs—including early roles as a stock boy for Lucky's (now Albertsons)—establishing the grit, resilience, and operational discipline that fueled later executive success.

Education, Certifications & Thought Leadership

Stanford University

Innovation and Entrepreneurship Certificate (Graduate School of Business & School of Engineering).

Inaugural Cohort & Exclusivity: Selected as one of the first 20 students admitted into the university's first-ever joint executive partnership between the Business and Engineering schools, prior to the widespread adoption of online education.
Elite Network: Collaborated alongside a highly selective cohort of global innovators, inventors, and senior executives to conceptualize and develop projects with massive real-world impact. Featured in Stanford's official video montage for the program and attended formal on-campus graduation ceremonies.
Applied Strategy & Design Thinking: Mastered "Design Thinking"—a premier discipline highly recruited by top Silicon Valley tech giants—and executed high-stakes, real-world corporate initiatives, including applied strategy and design projects in collaboration with Marriott.

University of San Francisco

Master Certification in Internet Marketing. Achieved the university's highest available digital marketing accreditation via a rigorous triple-certification program.

Demonstrated such exceptional mastery of digital ecosystems—encompassing AdWords, Analytics, Mobile Marketing, and comprehensive SEO (Local, On-Page, Off-Page)—that I was featured on the university's website and formally offered a teaching position.

Google Collaboration & Certifications

Google All-Star & Certified Partner. Selected for high-level collaboration with Google's early search and advertising development teams.

Received exclusive invitations to Google's headquarters in Mountain View (as well as Venice Beach and Austin offices) to participate in formative search, review, and trust-based ranking systems under non-public frameworks and NDAs. Directly contributed to the development of early Google initiatives, including the Google Helpouts program. Additionally holds a certificate in Introduction to AI via Google / Coursera (2025).

Author & Industry Pioneer

Internet Reputation Management For Businesses. Authored the first-to-market definitive guide on leveraging digital reputation as a primary economic asset.

The book achieved widespread academic adoption, with multiple university business programs—including UCLA's Anderson School of Management—specifically requesting rights to integrate the text into their curricula. Due to its foundational impact, it was also selected as one of the earliest business books in its category to be adapted for Audible.

Featured Media Guest

Served as the primary media representative for the online reputation management sector. Broadcast globally across the Fox Business Network and Bloomberg International.

Featured in an exclusive executive profile on 21st Century Television, reaching an estimated 220+ million households worldwide. Furthermore, the segment was approved for continuing education curricula and on-campus television networks at elite academic institutions—including Dartmouth, Notre Dame, Georgetown, and NYU—establishing the company's operational model as an academic benchmark for the industry.

Keynote Speaker

Leveraged published works and television appearances to establish immense industry credibility, becoming a highly sought-after public speaker.

Delivered keynote presentations and hosted book signings at major national events, including the Nightclub & Bar Trade Show in Las Vegas, frequently addressing audiences numbering in the thousands. Recognized as a premier subject-matter expert, leading to a direct invitation from the team of Jon Taffer (host of the hit TV show Bar Rescue) to serve as a featured speaker on strategic reputation management.

Author (In Progress)

Book on Selling. A tactical synthesis of enterprise sales, negotiation, and high-pressure influence systems.

Innovator

Architected over 30 web-based platforms, AI tools, and ventures shaping the digital landscape and consumer conversion.

Including: Cashformyhome.com, Reputationboost.com, Business Marketing Online.com, CashForSilver.com, Action FigureGrading.com, Gellypad.com, Checkinmusic.com, HablaMaya.com, Interactivedating.com, Businesstube.com, and Vintagestarwars.com.

Core Platforms & Intellectual Property

A synthesis of platforms, programs, and foundational works established over two decades.

Publishing

Book on Selling

A tactical synthesis of enterprise sales, negotiation, and influence.

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Publishing

Book on Reputation

Foundational work on managing digital presence as a primary economic asset.

View on Amazon ↗

Real Estate

Cash4MyHome

Specialized real estate acquisition platform for streamlined property liquidity solutions.

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E-Commerce

FootHeros

Foot protection under any conditions.

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Marketing

Business Marketing Online

Digital growth strategies and ecosystem development for scalable enterprises.

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Language & AI

Habla Maya

AI Mayan language tutor.

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Recent Custom Development Client Showcase

Every project showcased below is 100% custom-coded from the ground up—no pre-packaged templates. I architect tailored digital solutions, integrating advanced features like custom lead forms, multi-lingual APIs, and dedicated AI chatbots. Powered by a modern tech stack including GitHub, Vercel, and Hostinger, and accelerated by advanced AI tools like Google Gemini, Google AI Studio, ChatGPT, and Claude. Beyond coding, I produce highly custom visual and video content leveraging tools like HeyGen, InVideo, CapCut, Google Photos, and Kling AI.

Medical